iTunes is used by hundreds of millions of people around the world to play, download and organize their music and video files. Announced January 2001, it has become a household name.
“Apple has generally come out in favour of privacy,” Curran states. “And hasn’t been involved in any major data breaches to date. As the company is not reliant on personalized advertising for their massive revenue, it’s easy to see why they would respect user information.”
WHAT PERSONAL INFORMATION WE COLLECT
‘your name, mailing address, phone number, email address, contact preferences, device identifiers, IP address, location information and credit card information.’
Apple uses this information to:
‘help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. Where we use your information for anti-fraud purposes, it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services.’
“I’m never a fan of companies using anti-criminal reasons as an excuse to collect information. Apple does seem to actually minimize the instances they can use your data for these purposes.”
COLLECTION AND USE OF NON-PERSONAL INFORMATION
The second section brings to light what type of information Apple collects and what they do with it. Curran tell us that Apple will:
‘collect data in a form that does not, on its own, permit direct association with any specific individual’.
‘occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Apple product is used’.
‘We may collect information regarding customer activities on our website or other Apple services. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest.’
‘We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services, expect in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.’
“It’s great to see Apple does collect a lot of information,” Curran explains. “But does not associate it with your identity. This means they can use the aggregated information as they please, as non-personal information is not treated the same as identifiable information under privacy laws.”
It’s comforting to hear that Apple seems to treat privacy laws with respect.
Curran continues, “They even say ‘if we do combine non-personal information with personal information, the combined information will be treated as personal information for as long as it remains combined.’ Essentially, Apple may collect plenty of information about you, but it cannot be used alongside your identity, and if it is, they have to ask for your explicit consent.”
“Apple doesn’t seem to go outside of the conventional data collection practices most companies participate in, that being said they still collect a lot of information regardless of how practical they are. For that reason, I give them a 3/5 star rating. That isn’t a bad or a good score, just know they do collect quite a lot of data, and it’s entirely up to your personal discretion whether you want to use an Apple device.”
“…just know they do collect quite a lot of data, and it’s entirely up to your personal discretion whether you want to use an Apple device.”
You can watch the video in full below:
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